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Easy Rider-Il mito della motocicletta come arte /The myth of the motorcycle as art

18th Jul 2018 - 24th Feb 2019
Turin, Italy

Easy Rider is a glamorous exhibit that celebrates the magical world of motorbikes investigating its various production and stylistic elements, but mostly its anthropological meanings as a symbol of “leaving the world behind”, “freedom”, and “speeding into the unknown”.

“Four wheels move the body, two wheels move the soul”: the motorbike is not simply a popular myth, but a genuine state of existence. A way of life that brings together everyone on the planet, men for sure, some women too. The motorbike – its style, speed, performance – has fuelled several myths: travel, the quest for freedom, loneliness in the vast landscape. Understanding the engine, learning to listen to it, sooth it, heal it. The aesthetics of the motorcycle meets the world of higher culture, which is only apparently distant: literature, cinema, visual arts, photography. And then again: fashion, design, social culture.

Through the display of historic models, that have become staples in our collective imagination, the exhibit presents a series of episodes in the extraordinary story of a legend: “The motorbike and Italy” (Guzzi, Ducati, Gilera, Laverda); “The journey” (Harley Davidson, Norton, BMW, Honda); “African trails and the Paris-Dakar myth” (Yamaha, KMT…); “Japan and technology” (Suzuki, Honda, Kawasaki, Yamaha).